Toyota’s Highlander Super Bowl Commercial
Did you catch the Toyota Highlander commercial? It was jam-packed full of action and humor, featuring actress Cobie Smulders in the new Highlander. If you missed it or are looking for more information about the commercial keep reading.
About the “Go Highlander” campaign
The campaign is aimed to inspire drivers to live their life with no compromises. In the commercial, we see exactly that with Cobie Smulders picking up stragglers. The campaign is taking a multicultural marketing approach by bringing together agencies into a total marketing model. Throughout the commercial, there is a sense of unapologetic fun and an overall grand gesture of love.
Watch the commercial:
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